- Choosing the right domain name and URL.
In order to elevate the ranking of your website in prominent search engines such as Google, choosing a good domain name holds considerable importance. You need to use a keyword that is relevant to your business model and that will be easy for your target audience to type and find.
- Website layout
Your website is like your home. You will only attract more guests if it is properly decorated and is easy on the eyes. Keep it simple and don’t try to stuff up your website with too much information. User convenience should be your utmost priority. If your web layout is not complicated and is inviting, it will attract a lot of customers.Check out www.sewingnela.com , it’s my grandmas favourite site , minimalist yet fully funcional website.
If your website is hard to navigate, then it will discourage the visitors. your website should be designed in such a way that the product you are trying to sell or the information you’re trying to convey isn’t hidden away in some corner or is hard for the visitor to find.
- Content is key
Content is the most important thing when it comes to developing a website. You should have all types of content on your website. Infographics, videos, images, all these will help to rank your website better on a search engine. Make sure that the content you are displaying is valuable and lures in customers. Always prefer quality over quantity. If you can’t make valuable content and are short on time, then you can hire professionals to do the work for you but you should never undermine the importance of content.
Choosing keywords that are rich and target your audience is really important because it will improve your chances of ranking high in search engines. If you keep on stuffing these keywords and disregard keyword density ratios, then you will be penalized by search engines for such behavior. You can also hire an SEO expert for this purpose but it all depends on your budget.
- Social Media Marketing
Social media websites such as Facebook have over a billion users. They are the best platform to advertise your business. You can give links to your website on your social media page and lure customers to your website. You should have a very solid social media marketing strategy to get good results.
- Content needs to be updated
Your website should be updated on a regular basis or you will lose potential customers and your loyal customers will also find your website really boring. You can read blogs and create new content that is engaging and informative to keep your website up to date.